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PUMA Mission Statement
Bjørn Gulden, PUMA's global CEO, introduced PUMA’s new mission statement in 2013:
"To be the Fastest Sports Brand in the world".
This mission statement of PUMA not only reflects PUMA’s new brand positioning of being Forever Faster, it is also be the guiding principle for PUMA, expressed through all its actions and decisions.
PUMA has the objective of being fast in bringing new innovations to the market, fast in reacting to new trends, fast in decision making and fast in solving problems for our partners.
Fast is also how PUMA will pursue its trategic priorities in the short and mid-term: Brand, Product and Sales.
PUMA, the fastest brand
In 2013, PUMA created a newly unified brand platform that is rooted in the sports DNA of the company and which reconciles the Performance and Lifestyle segments of the PUMA brand. With this significant milestone, PUMA is moving away from its approach of pursuing two distinctive visions for each part of the business.
“Forever Faster”. This statement, PUMA’s new tag line, reflects the 65 year history of making fast product designs for the fastest athletes on the planet.
PUMA’s sport and lifestyle clothing is the ultimate embodiment of the new PUMA brand strategy and the desire to produce the fastest products for the fastest athletes. The innovation efforts made at PUMA include developing lighter, more agile products with better fit and improvements in adaptation to the body in motion – both extending training times and delivering faster results when it counts.
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